Hi, I’m Berenice — a strategic copywriter and marketing specialist working at the intersection of music and sustainability.
Background
Originally from Chile, I began my career in law before moving into marketing and communications, bringing together analytical precision and creative strategy.
Editorial & Platform Work
Over time, my work has evolved across editorial writing, digital platforms, and brand communication — always guided by a focus on clarity, intention, and cultural awareness.
I’m the founder of MetalBere, a music platform dedicated to exploring the cultural depth of metal and alternative music, where I’ve collaborated with artists and contributed thoughtful editorial perspectives on the scene.
I also host the YouTube channel Heavy & Green, a space where I share insights on creative work, professional reinvention, music culture, and purpose-driven paths. The channel reflects my broader approach to communication: reflective, strategic, and grounded in real-world experience.
Today
Now, through Heavy & Green, I collaborate with artists and purpose-driven brands to develop communication that is distinctive, credible, and strategically aligned with their vision.
My multidisciplinary background — spanning law, marketing, and editorial work — allows me to approach each project with both structure and creativity.
Whether supporting a band’s next release or helping a sustainable brand refine its voice, my focus remains the same: assisting meaningful projects to communicate with clarity and impact.
Areas of Focus
• Music & cultural projects
• Sustainability-driven brands
• Editorial strategy
• Strategic copywriting